The Huggy’s Bar becomes HUGGYS – and that’s not all!
Discover how we answered this question thanks to our new restaurant experience, enriched with several major evolutions!
HUGGYS is a brand new image
HUGGYS is the adventure of two buddies who dreamed of opening a restaurant serving crazy Burgers. In 2012 that dream came true with a first establishment in the centre of Liège, our hometown. The Huggy’s Bar quickly became the place to be for burgers! Do you remember those days?
We have grown a lot since then. Our small neighbourhood restaurant has been transformed into a chain of 13 restaurants specialising in top‑quality Burgers across Wallonia and Brussels.
Today we’re excited to unveil the new image of HUGGYS. In keeping with the quality of our concept, it highlights our reputation as the restaurant that cooks the best burgers.
A more distinctive, understated logo is born along with colours like ketchup red and pickle green – you can’t make this up! We invite you to discover these new codes next time you visit.
HUGGYS is an upgraded restaurant experience
Of course we couldn’t stop at a new logo. We’ve refined everything about the restaurant experience: our menus, our tableware, our legendary beer pairing and more.
Our brand‑new menu is presented on a single page in a leather case: PURE CLASS! Gone is the 16‑page menu that didn’t make choosing easy. From now on, you eat with your eyes, taking in our tempting offer at a glance. The simpler, the better!
Because we like to be transparent with you, we’ve created the HUGGYS BOOK. In this booklet we reveal our not‑so‑secret secrets: our long‑standing partners, the origin of our local products and our house beers. With all this info, we’re convinced your burger will taste even better!
And of course we haven’t forgotten our flagship concept: beer pairing! Our house beers brewed in collaboration with Brasserie C are getting a facelift. Farewell to our funny ladies who have had their day. Our house beers now have descriptive names – simple, powerful and effective. 🍺
All these changes aim to offer the best version of HUGGYS and to satisfy you completely with a top‑notch concept. We hope you’ll love our new image – thanks Coast – and our restaurant experience as much as we enjoyed creating it with our Fans and the HUGGYS Family.
